New Imports was launched in 1981. The company rapidly grew in the coming years. It established itself as one of the top import companies in Greece, representing various strong brands in women’s lingerie, collant, swimwear, and homewear.

In 2004 the company acquired its building of 3000m2 at Moschato region in Athens, with new offices, a showroom, and a warehouse. Also acquired an office and showroom in Northern Greece at Thessaloniki.

Today, with 40 years of experience, the company is established as a top import lingerie company with one of the most extensive and organized distribution networks in Greece.